Browsing NTNU Open by Author "Bjering, Einar"
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Online Consumer Reviews: The Moderating Effect of Product Category
Bjering, Einar; Havro, Lars Jaakko (Master thesis, 2014)This paper tests a previously proposed model for assessing consumer generated online reviews effect on sales, the review impact continuum. Product category is found to play an important role as a moderating factor of several ... -
Online consumers reviews: examining the moderating effects of product type and product popularity on the review impact on sales
Moen, Øystein; Havro, Lars Jaako; Bjering, Einar (Journal article; Peer reviewed, 2017)This paper aims to study the role product category plays as a moderating factor in online reviews, by introducing a novel method for product category classification using natural language processing (NLP). The study includes ...