Browsing NTNU Open by Author "Bjørnstad, Tord Røise"

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    • Building brand awareness for products with low purchase frequency 

      Bøe, Kenneth; Bjørnstad, Tord Røise (Master thesis, 2014)
      The importance of marketing and information flow is growing every year, and in increasingly competitive markets, it is more important than ever for brands to be present in the customers mind in the purchase decision. ...