Blar i NTNU Open på forfatter "Ausrød, Vegar Lein"
-
Business model design at the base of the pyramid
Ausrød, Vegar Lein; Sinha, Vivek; Widding, Lars Øystein (Journal article; Peer reviewed, 2017)The extant literature on Base of the Pyramid (BoP) business models reveals the following dilemma: Business models should both adapt to and shape the context in which they are deployed. This article focuses on how new ... -
Commercialization of renewable energy in rural India: Entrepreneurial activities for building a profitable venture at the base of the pyramid
Ausrød, Vegar Lein (Doctoral theses at NTNU;2016:347, Doctoral thesis, 2016)Summary of the thesis This thesis seeks to achieve two objectives. First it aims to understand how entrepreneurs are able to provide products and services to the base of the pyramid (BoP) while simultaneously generate ... -
Gearing up for growth: the growth process of new ventures at the base of the pyramid
Sinha, Vivek; Ausrød, Vegar Lein; Widding, Lars Øystein (Peer reviewed; Journal article, 2020)There is need for more empirical-based knowledge on the growth process of new ventures. In this paper, we examine the combination and sequence of the growth modes used by a growing new venture to achieve scale at the base ... -
It takes two to tango: mobilizing strategic, ordinary, and weak resources at the base of the pyramid
Ausrød, Vegar Lein (Journal article; Peer reviewed, 2017)Entrepreneurs are often resource-constrained from the beginning. Entrepreneurs at the base of the pyramid (BoP) face an additional challenge: the context in which they operate is also lacking in resources, at least strategic ...