• Does brand building matter? A study of the bacalhau brand Dybvik 

      Aure, Kristin Gaaseide; Nervik, Kristine; Helgesen, Øyvind (Chapter, 2017)
      Brand building results in brand equity creation based on intellectual efforts. Thus brand equity is perceived as intellectual capital of the brand builder. Building strong brands has become a priority for many organizations, ...
    • Quality of life and fear of COVID-19 in 2600 baccalaureate nursing students at five universities: a cross-sectional study 

      Beisland, Elisabeth Grov; Gjeilo, Kari Hanne; Andersen, John Roger; Bratås, Ola; Bø, Bodil; Haraldstad, Kristin; Hjelmeland, Inger Helen Hardeland; Iversen, Marjolein M.; Løyland, Borghild; Norekvål, Tone Merete; Riiser, Kirsti; Rohde, Gudrun E.; Urstad, Kristin Hjorthaug; Utne, Inger; Flølo, Tone Nygaard (Peer reviewed; Journal article, 2021)
      Background The COVID-19 pandemic has caused significant disruptions in the implementation of programs across educational institutions. Nursing students, being both young adults and by practical training, part of the health ...