 |  | A new identity for a new life
Companies often see changing their name as a way to get rid of a tarnished reputation and start afresh. The name Enron, with all its negative associations of greed, deceit and fraud, is to be consigned to history. But does it work? 18:45 | Read |  |  | |  |  |  | Gerard Baker: What Snow's words really mean
Since it took office, the Bush administration's economic policy pronouncements, from taxes to currencies and interest rates, have been opportunistic, ill- thought-out and incoherent. 19:41 | Read |  |  | |