| dc.description.abstract | How people perceive risk has been shown to be linked to behaviour and attitudes towards specific policies. What influences risk perception is thus important to gain an understanding of what might lead to pro-environmental behaviour. Many factors have shown to be of influence on risk perception, and the context under research seems to be an explanation of the different findings. The aim of this study was therefore to investigate flood risk perception in Norwegian communities. To gather data a questionnaire was developed and shared through Facebook. The variables that were focused on for the analysis were flood experience, place attachment and flood risk perception. A correlation analysis was used to test for a positive correlation between direct flood experience and flood risk perception (H1). It was also tested for a positive moderation effect of place attachment between direct flood experience and flood risk perception (H2). Significant findings were found in support of H1. The overall moderation model and the interaction effect of place attachment were significant. However, at high levels of place attachment, the moderation effect was non-significant. Results are discussed considering the literature on heuristics, place identity, and place attachment.
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