Browsing NTNU Open by Author "Barkost, Ellen Lødrup"
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Business Model Innovation for Data Driven Services - An investigation of how a large, established firm conducts business model innovation for data driven services
Barkost, Ellen Lødrup; Andersen, Anette Gjerde (Master thesis, 2016)Business model innovation has been identified as vital for sustaining company performance (Zott et al., 2011). Established firms need to renew their business models in the face of changes that potentially threaten company ...