Blar i NTNU Open på forfatter "Jørum, Mattias Røstad"
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Know Thyself: Decreasing the resource gap deriving from partnerships
Jørum, Mattias Røstad (Master thesis, 2021)A partnership is one of several different entry strategies into a foreign market. For many firms, partnerships can provide local knowledge and access to an established network. However, these partnerships might cause the ...